With more than 900 million consumers, the continent of Africa is one of the world´s fastest growing markets. In Africa Rising, legendary global business consultant Vijay Mahajan reveals this remarkable marketplace in all its richness and complexity, and helps companies understand the massive opportunity it presents.Mahajan tells the stories that Western executives and managers rarely hear: stories of African entrepreneurs, executives, and enterprises that are identifying powerful market opportunities and capitalizing on them. He teaches the lessons that Africa´s successful and failing ventures have learned about succeeding on the continent...how Coca-Cola executives in Nairobi ´´walk with the market´´...what Unilever has learned from its ´´consumer safaris´´... how Guinness is learning to become authentically African...how global companies are overcoming Africa´s unique political, economic, and resource challenges...how local entrepreneurs are profiting, even in profoundly troubled states like Rwanda.Mahajan reveals how companies are mining the growing South African ´´black diamond´´ middle class; how foreign investment is increasing, even in politically mismanaged states like Zimbabwe; and how India and China are staking out huge positions throughout Africa. pAfrica Rising uncovers what may be your largest untapped growth opportunity. 1. Language: English. Narrator: Dennis Holland. Audio sample: http://samples.audible.de/bk/adbl/000330/bk_adbl_000330_sample.mp3. Digital audiobook in aax.
´´Tom is the David Ogilvy of cartooning.´´ -Seth Godin, author of Purple Cow From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne. Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of modern marketing life on the 15th anniversary of the series. Fishburne began to doodle his observations in 2002 when working in the trenches of marketing. Initially intended for co-workers, they are now read by hundreds of thousands of marketers every week. The cartoons´ popularity stem not only from their deft reflections on latest trends, but their witty summary of the shared experiences of marketing - handling a PR crisis, giving creative feedback to an agency, or avoiding idea killers in innovation. Your Ad Ignored Here gives voice to the challenges and opportunities faced by people working in business everywhere. Readers regularly inquire if Fishburne is spying on them at work. Whether or not you work in marketing, these cartoons will make you laugh ? and think about our rapidly evolving world of work. Tom Fishburne started drawing cartoons on the backs of business cases as a student at Harvard Business School. Fishburne´s cartoons have grown by word of mouth to reach hundreds of thousands of marketers every week and have been featured by The Wall Street Journal, Fast Company, and The New York Times. His cartoons have appeared on a billboard ad in Times Square, helped win a Guinness World Record, and turned up in a top-secret NSA presentation released by Edward Snowden. Fishburne draws (literally and figuratively) from 20 years in the marketing trenches in the US and Europe. He was Marketing VP at Method Products, Interim CMO at HotelTonight, and worked in brand management for Nestlé and General Mills. Fishburne developed web sites and digital campaigns for interactive agency iXL in the late 90s and started his marketing career selling advertising space for the first English-language magazine in Prague. In 2010, Fishburne expanded Marketoonist into a marketing agency focused on the unique medium of cartoons. Since 2010, Marketoonist has developed visual content marketing campaigns for businesses such as Google, IBM, Kronos, and LinkedIn. Fishburne is a frequent keynote speaker on marketing, innovation, and creativity, using cartoons, case studies, and his marketing career to tell the story visually. Fishburne lives and draws near San Francisco with his wife and two daughters. All of his cartoons and observations are posted at marketoonist.com. Advance Praise for Your Ad Ignored Here: ´´If marketing kept a diary, this would be it.´´ --Ann Handley, Chief Content Officer of MarketingProfs ´´Laugh and learn at the same time. BTW, if you don´t laugh, you´re clueless, and the cartoon is about you.´´ --Guy Kawasaki, Chief evangelist of Canva, Mercedes-Benz brand ambassador ´´Tom Fishburne has a knack for marketing humor (and truth) like no other.´´ --Lee Odden, CEO, TopRank Marketing ´´Any great piece of comedy is funny because its true. Well, no one has gathered marketing truths through painfully awkward insights and hilarious delivery the way Tom has.´´ --Ron Tite, Author, Everyone´s An Artist (Or At Least They Should Be)